Chinese Game Localization Fact Sheet

Interested in localizing your game for a Chinese audience? Check out this useful fact sheet created by Localize Direct for game creators looking to tap into the Chinese market.

It includes information on types of games that are popular in China (Puzzle, Casual, Social and Racing games; along with free-to-play MMOs), and font and text considerations. It’s not comprehensive (you can find more information about the Chinese market and user behavior here), but there’s not a lot going around for Western game developers, so the more the merrier.

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  1. This type of gameplay has infinite possibilities, but I tried to find the simplest form of gameplay. The best description I've heard so far about the game is “chill-yet-challenging.”
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