ChinaJoy is like the E3 of China, the Tokyo Game Show of Shanghai. It features nearly every company with a finger in the video game pie, whether it be mobile, console, or computer; both hardware and software. There are booths for motherboards, PC case mods, headphones, and keyboard; stages set for League of Legends, CounterStrike, and StarCraft 2 tournaments (along with mobile MOBAs trying to break into the scene); beauty pageants, dance shows, and cosplay competitions; 120,000 square meters of digital media companies vying for the attention of 270,000 visitors. Although ChinaJoy’s name recognition in the West comes from the big Hearthstone announcement, VR headsets dominated the show floors.
From huge companies like Sony showing off their VR hardware, to tiny unknowns like Viriver Network Technology, ChinaJoy was overcome with VR fever. If there was any concern that VR would simply be a gimmick technology, worry no more– development is huge and looking to grow. There were FPSs, survival-horror, extreme sports, and hentai games; augmented reality, bicycling, and racing; Oculus Rift, Vive, PlayStation VR, and Chinese brands; there was, in short, something for everyone. A sizable booth even advertised the relaxing qualities of VR. Famitsu put together an album of the range of VR experiences that were available at the convention, which includes white water rafting, jet skiing, and tanks.
Mobile gaming also came out in full force. Stations with cellphones set up to play different games were everywhere; teams sat on stages playing multiplayer mobile games that were projected onto giant screens behind them– mobile esports. You could even earn prizes by playing the circuit of games set up by companies with booth babes ushering you from one to the next. They ranged from MOBAs, to puzzle games, side scrolling, to 3D action– mobile gaming in China is unlikely to be eclipsed by the new console market any time soon.
ChinaJoy was 3-4 days of ten warehouses full of video games, cosplay, and anime. It was crowded and hot, with extremely tight security on the show floor, and too much to do– more than could possibly be done in those three days. ChinaJoy 2016 is a sign that video game companies are making a huge investment in China, and that gaming is alive and well in all its different formats and genres in the Middle Kingdom.
Hit the jump for some pictures.
|LOL Match– Battle of the Sexes|
|CS: GO match|
|StarCraft 2 IEM Shanghai|