EVE Launches into China: Interview with CCP CEO

Recently, it was officially announced that EVE will be handed over to NetEase for a release in China. Chinese gaming news site 17173 sat down with Hilmar Veigar PĂ©tursson, CEO of CCP Games, at China Joy to discuss the future of the EVE universe. They talked about changes that might be made to the Chinese... Continue Reading →

A Closer Look at China’s "Loot Box Law"

China recently implemented new laws requiring video games to disclose the drop rate of items in any kind of loot crate/box/pack sold by the game (for example, DotA, Overwatch, Counter-Strike, etc.), and while most companies complied, Blizzard has been somewhat reluctant to give out their algorithms. Instead of probabilities for each box, or even for... Continue Reading →

Content/Censorship Guidelines for Game Developers

Game developers have a lot to keep in mind as they create their new IPs. Character design, maps, names, music, coding, troubleshooting, among countless other duties-- what looks good to us, what will our players like, and most importantly, for Chinese developers, what will the government permit. According to a 2010 PPT (still in use as... Continue Reading →

Chinese Game Localization Fact Sheet

Interested in localizing your game for a Chinese audience? Check out this useful fact sheet created by Localize Direct for game creators looking to tap into the Chinese market. It includes information on types of games that are popular in China (Puzzle, Casual, Social and Racing games; along with free-to-play MMOs), and font and text... Continue Reading →

Games in China Must Follow Chinese Laws

We've all heard the stories of "harmonization" (the euphemism for censorship) of western games imported into China, like skulls in World of Warcraft turning into sacks of flour, or skeletons into straw-men. However, censorship of games in China goes beyond censoring dead bodies, and guidelines exist that developers must follow in order for the government... Continue Reading →

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