Ubisoft Wins E3 in China

E3 isn’t an especially popular expo in China for a variety of reasons, in particular because it’s essentially a trade show of games Chinese gamers will never get the opportunity to play. China has its own electronics and gaming expo in the form of ChinaJoy in Shanghai, which includes booths from not only the likes... Continue Reading →

Content/Censorship Guidelines for Game Developers

Game developers have a lot to keep in mind as they create their new IPs. Character design, maps, names, music, coding, troubleshooting, among countless other duties-- what looks good to us, what will our players like, and most importantly, for Chinese developers, what will the government permit. According to a 2010 PPT (still in use as... Continue Reading →

Laws for Arcades and Net Cafes

Wondering why you can't walk to a net cafe after school to play some games of League or DotA after your middle school classes? Want to go to an arcade tonight but forgot your ID? Frustrated that GTA continues to be banned? China has some strict laws regarding location and operation of "electronic games centers"... Continue Reading →

Taobao Offers Pokemon Go Essentials

Pokemon Go, the mobile game released in selected countries in July 2016, has become a global phenomenon with more than 130 million downloads. Although analysts say China will likely never get Pokemon Go for various reasons (including ties with Google and heavy reliance on GPS), popular online retailer Taobao is advertising Pokemon Go “essentials” on... Continue Reading →

ChinaJoy 2016: The Future of VR and Mobile Gaming

ChinaJoy is like the E3 of China, the Tokyo Game Show of Shanghai. It features nearly every company with a finger in the video game pie, whether it be mobile, console, or computer; both hardware and software. There are booths for motherboards, PC case mods, headphones, and keyboard; stages set for League of Legends, CounterStrike,... Continue Reading →

Retrospective: Dota 2 Shanghai Major

The problems that came up during the Dota 2 Shanghai Major are best summarized by Weibo user 国际部歌王_Storm: Game delays, equipment failure. The orchestra under suspicion of being fake, and now it’s coming out that teams’ personal equipment was pulled out of their rooms for cleaning. The most upsetting thing is that all the Chinese... Continue Reading →

Chinese Game Localization Fact Sheet

Interested in localizing your game for a Chinese audience? Check out this useful fact sheet created by Localize Direct for game creators looking to tap into the Chinese market. It includes information on types of games that are popular in China (Puzzle, Casual, Social and Racing games; along with free-to-play MMOs), and font and text... Continue Reading →

KFC Offering League of Legends Combo Meals

For a limited time, KFC in China is offering League of Legends combo meals which includes a gifted code for a champion skin. There are three combo meals you can pick from-- a New Orleans Burger with chicken nuggets (99 RMB), a BBQ pulled pork burger with hot wings (39 RMB), and a bucket of... Continue Reading →

Less Clothes, More Cute: Objectification of Female Streamers

In the past couple months, video game streamers have been the focus of some concern. As a result of the rise in streaming video platforms (such as twitch.tv), and a trend of hyper-competition, the worth of many professional streamers has soared so that annual salaries of a million or tens of millions of RMB isn't... Continue Reading →

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